Overview

A basement full of archival materials, 150 years of history, Masonic traditions, new cutting-edge aging lifestyle facilities; how to blend these elements into a year of digital content that celebrates the past and looks to the future? Masonic Communities of Kentucky partnered with 180 Degrees to produce a full year of digital content celebrating their 150th anniversary and positioning their brand for the future.

Approach

180 Degrees spent hours sifting through the treasure trove of archival materials (photos, letter, journals) and traveled the state and nation interviewing widows, orphans, and families that lived on campus or were impacted by the Masons' work. 180 Degrees scripted and filmed the hour-long documentary that aired state-wide on KET (Kentucky Educational Television). Additionally, 180 Degrees created 24 two-minute, social media and web-based videos that showcased stories from the Masonic Communities past and present, and highlighted the exciting changes to come. And who can resist a new holiday tradition? 180 Degrees wrote and produced an audio-guide to coincide with a holiday lights tour of the Frankfort Avenue campus – in the Dickensian tradition of story-telling.

Results

180 Degrees became part of the Masonic Communities family. With their vision and goals in mind, we created a year of memories and a library of content to be used well into the future (and had a lot of fun doing so). The hour-long documentary was nominated for a regional EMMY, continues to air on Kentucky Educational Television, and the social media/web campaign garnered significant PR for the Masonic Communities.

We began working with 180 before our 150th anniversary to create a documentary about Masonic Homes Kentucky. That was the beginning of a wonderful partnership. 180 created an amazing documentary for us and did it with enthusiastic dedication. We continue to work with them for all our video needs. They are a trusted partner who go above and beyond, is always easy to work with and share our passion in telling stories.

Claire Sheehan -

Communications and Marketing Director Masonic Homes Kentucky