180's Safety Measures – Video Production during COVID19
June 11, 2020
As we’ve discussed before, video messaging for brands during the COVID19 pandemic is an effective way to reach business objectives and connect with audiences.
At 180 Degrees, we are here to help you create a goal-oriented, cinematic statement – to push out now or months to come.
We are still creating videos for clients, but have changed our protocols slightly, to ensure everyone’s safety during all stages of production.
Pre-Production (script-writing, coordination & planning)
We coordinate and prepare for production remotely. While keeping distance from our clients – we write scripts, schedule the shoot, prepare shot lists, and more. We recommend communicating with clients via email, Zoom, conference calls; however, if we need to host any in-person meetings, we can accommodate.
We can come to you, you can come to us, or we can meet at an agreed upon outdoor location. Before clients come into our office, we will sanitize all surfaces and ask everyone to wear face masks. We will also have plastic gloves and hand sanitizer available if needed. Our office is spaced out, so we ensure everyone can stay 6-10 feet apart at all times.
Production (filming on-set)
There are several safety measures we take during production, to ensure the safety of everyone on-set.
Screening Before Filming
Before the production day, we ask everyone who will be on-set to complete an online COVID19 screener, to gauge potential contact. Our screener asks the following questions:
- In the last 14 days, have you been diagnosed with COVID-19 or had a test confirming you have the virus?
- Within the past 24 hours, have you had one or more of these symptoms which is new or not explained by another condition fever, shortness of breath, cough, chills, repeated shaking with chills, muscle pain, headache, sore throat, new loss of taste or smell?
- Within the past 14 days, have you had contact with anyone that you know had COVID-19 or COVID-like symptoms?
- Within the past 14 days, have you attended any gatherings with over 10 people?
- To the best of your knowledge have you been in close proximity to any individual who tested positive for COVID-19?
If any responses are questionable, we will politely ask these personnel to refrain from being with us on-set. On production day, we ask everyone coming to set to have already taken their temperature at home. That being said, we take additional measures to screen everyone before filming on our own turf.
Before packing up our filming equipment and arriving on-set, we screen our crew. Upon arrival on-set, we screen our crew again, and also screen talent, clients, and anyone else who will be a part of the filming process.
Our screening process on-set includes taking temperatures before shooting begins. We set up an outside space to check temperatures (with electronic thermometer). If respondents have a temperature of 99.7℉ or more, we will ask them to (politely) leave the set.
Masks & Gloves
We ask everyone behind the camera to wear masks and gloves at all times, and on-camera talent to remove gear only when in-front of the camera. We also provide face masks and plastic gloves to everyone (including crew, talent and clients), in case extras are needed.
Sanitizing & Cleaning
Before coming to set, we clean and wipe down all camera equipment. Once on-set, we take extra measures to wipe-down frequented surfaces and equipment, taking extra time to set-up and take-down sets. We also come prepared with hand sanitizer, Clorox wipes, paper towels, tissues for everyone to use at any time during production.
Social Distancing, Skeleton Crews & Clients
We recommend having 10 people (at most) on-set, to ensure everyone can be spaced a safe distance apart. We will bring a “skeleton crew” to set, only bringing the most essential members. We ask clients to limit the number of representatives on set as much as possible.
We ask everyone on-set to keep a safe, 6-10 feet distance at all times during production. There are a few measures we take to follow-through on this.
- We put up signs all around the set as reminders for social distancing and frequent sanitizing.
- We mark 6-10 feet radius around talent with masking tape on the floor, identifying “danger zones” for filming in-between the camera and on-camera talent. If we need close shots, we use distance lenses to overcome this.
- We also designate a specific, separated viewing area for our clients – so they can watch recordings live through a TV monitor. Surrounding the monitor, we mark standing spots for clients distanced 6-10 feet apart.
Craft & Meals
Depending on the length of production, we can provide separated, individual, pre-packaged meals for everyone on-set. We will ask everyone everyone for their meal preferences before coming to set, and will have lunch delivered. We will designate 1 space to set up for food & water, and another separate space for everyone to eat (while staying 6-10 feet apart).
To follow social distancing protocols as closely as possible, we recommend filming in big, open spaces as much as possible (like large rooms or outdoor spaces). This being said, we can film in smaller areas as well. We will sanitize all surfaces at this location before filming begins, and will also limit the number of people inside the given location/room at a time.
While we are doing everything we can to prevent the spread of COVID19, we will include a new disclaimer on Talent Release forms. Crew and talent must sign COVID19 releases before we begin shooting.
Hair & Makeup
We can provide hair & makeup for talent if needed. We can hire a hair & makeup artist for the day, and can set up a hair & makeup station far-removed from set (to minimize contact).
If however hair & makeup can be omitted, we would ask all talent to come to-set with their hair and makeup already prepared, and bring any accessories with them as well (in case we need to do a touch-up later on).
Post-Production (editing, video finalization)
We will edit all footage in our office, while following all social-distancing protocols. Once our videos are ready for client-review, we will share them via Vimeo (or any other platform as needed). We can review videos with clients and receive feedback via email, Zoom, conference call or more – and are flexible.
Stock Footage Options
We can always add stock clips as supplemental aids to completed videos, if there are specific shots we cannot capture given social-distancing regulations.
We ask all voice-over talent to record themselves in their own homes and send to us digitally, or we can work with VO studios that have reopened. If needed, we can record VO in-person, but will take additional safety precautions to ensure safety.
Even though COVID19 has altered our way of doing business, we are creatively and successfully working with clients to film new content, select stock footage, create motion graphics, and repurpose footage – to ultimately accomplish important marketing goals.
If you would like to inquire about our safety measures, or would like to request a quote for video production, reach out anytime. We look forward to working with you, and stay safe out there!